Vinitha’s recent career history has largely been about introducing and managing transformative change in the space of education and literature. An editor and author with 20 years of experience in editing and writing, Vinitha has worked with the media as a journalist for many years, eventually moving to working with the book publishing industry.

In the media space Vinitha has experience in the diverse spectrum publishing—from print, digital content, television and book publishing—working in senior capacity at some of India’s well-known print brands from the Times of India, MidDay and Zee TV to The Week Magazine where she started her career as an editor and with The Economic and Political Weekly where she last worked as Chief Copy Editor. Currently, she currently writes a fortnightly column for Midday. 

In the leadership space, Vinitha has worked with Ashoka Changemakers for the Public in their Culture Creator drive. For this she conceived and lead the four-pronged programme of creating new content in empathy for children, infusing the publishing community with the drive to take on the challenge of investing in fresh content, talking to schools and parents and getting them to be in sync and participate in the project, as well as convincing libraries into a movement where empathy-driven books were curated into a separate section. The intent was to tap young children in India and create an empathy programme in the belief that tomorrow’s changemakers will be children who can drive leadership through empathy.

Vinitha has written over 20 books for children. Her latest book Once Upon a Time, on the pedagogical legacy of Gijubhai Badheka, has been co-authored by Dr Swati Popat Vats. This year she looks forward to curating two books mapping people stories, writing a biography and two books for children.